Many sellers still think a traditional Realtor is the only way to sell a home. In reality, modern technology and streamlined digital tools make it possible to handle nearly everything online – with professional guidance when you need it. Russells YELLOW combines what works about traditional real estate – expert support, contracts done right, MLS … Read More “Russells YELLOW vs Realtor: A Smarter Way to Sell Your Home” »
Selling your home yourself can sound appealing – especially if you’re hoping to avoid the 6% commission. Many homeowners try the “For Sale By Owner” (FSBO) route for that reason. But FSBO sellers often realize the process is more complicated than it looks – from marketing and contracts to handling buyer questions and closing details. … Read More “Russells YELLOW vs FSBO: What’s the Difference?” »
A recent article in the New York Times took a fresh look at real estate commissions after last year’s high-profile lawsuit against the National Association of Realtors. NY Times: Home Sellers and Buyers Accuse Realtors of Blocking Lower Fees That lawsuit was supposed to shake up the system, increase transparency, and finally bring commissions down. … Read More “Why Are Real Estate Commissions Still So High?” »
Welcome to our first article of many! We’re happy you’re here and hope to work with you to sell or buy a home. In this ‘Articles’ section, we’ll dive deeper into various real estate topics. This website already has a Resources section that walks through the buying or selling process, but that’s mostly a “how-to.” … Read More “Welcome to YELLOW!” »
