Easy, online real estate
Hi, I’m Russell – the founder of Russells YELLOW (or just YELLOW). I wanted to share a quick intro to YELLOW.
YELLOW looks like any other real estate website, but it’s the only one with everything you need to complete the entire sale from start to finish – right here on the site.
This is not a flat-fee MLS. We do everything you expect a traditional agent to do - but online. And we have real, licensed agents here to help.
We launched in October, 2025, so YELLOW is just beginning its journey. We hope you can be a part of it!
Real estate was supposed to be transformed by the internet years ago. Somehow, the process barely changed. YELLOW is the platform that finally does what everyone expected to happen.
I hope you’ll explore the site and see how we can help!
NEVER A CHARGE!
PAY ONLY AT CLOSING
No fee if you don't sell!
There are no contracts locking you in. Sellers are free to leave at any time and can keep all sale documents.
User-friendly tools guide you from start to finish.
You're able to do everything yourself - or easily include an agent you're working with.
Even though it’s online, a real, live person is always here to help.
No charge for buyers, ever.
Home inspection, sale price analysis, and objective video reviews on each listing.
Schedule in-person or virtual tours online.
Make and complete the offer online.
Real people ready to help by chat, phone, or email, plus our AI service can answer any question.
Appear on MLS, Zillow, Realtor.com, and more.
We provide help with pricing, staging, and marketing.
All potential buyers verified and qualified.
The correct forms and info collected and synced with the title service.
Yard signs with QR codes & smart key lockbox for safe showings available.
A real, live person is always here to help - from chat to video or phone and email.